“Make Your Season,” aimed to celebrate every season for all the reasons, moving beyond traditional holiday aesthetics. We focused on inspiring creativity for all occasions and ensured our assets were globally friendly to support our international partners.
Make Your Season
Brand, Retail Design, Eccom Visual Assets
Let’s make.
For this project, I collaborated with our copy and sales team to develop cohesive retail assets for our holiday campaign. I led the visual designs for our endcaps and aisle palettes, chose the direction for visuals, and aligned with our partners on their requirements.
Recognizing the importance of foot traffic in retail, we designed bold signage that could be visible from a distance. This approach not only attracts new customers to our products but also reinforces brand recognition, setting the stage for future purchases.