Roots
Roots is a self-initiated project that displays my design process and skills. The concept was to create hair care products that would stand apart in the aisles. The name was chosen from the idea that healthy hair starts from within, at the roots.
Brand, Packaging, Visual Identity, fun :)
An example of one of my ideation sketches. This phase is one of my favorites to explore, as it allows me to create freely and play.
The objective was to create a logo that was both approachable and timeless. I incorporated a line pattern within the letter 'R' to add texture and depth.
The color palette was chosen to evoke a fresh, clean, and classic feel.
