Cricut Product Launch
I worked alongside the creative director and the copy team to create educational and creative assets for our retail partners. I worked on projects for launches featured in 100+ stores nationwide for multiple machine launches.
Brand, Retail Design, Eccom Visual Assets, Art Direction
Cricut Easypress 3
Our team supported product launches with retail signage, launch kits, and e-commerce assets. I also created PDP assets, enhanced content, and visual modules.
Amazon PDP & Enhanced Content
Cricut JoyXtra
I partnered with the Art Director and collaborated on the photo shoot for the Cricut Joy Xtra retail campaign. Our goal was to create visuals that showcased the project opportunities you could have with our new machine.
Images chosen for the retail signs featured a soft, airy style. This allowed the projects to be the focus view, and this style of lighting paired well with our clean, modern machine.
